So I purchased a pretty expensive camera a couple of years ago and started using it for this and that. I admit, I didn’t need a thirty two hundred “prosumer” Sony HDR-FX1 to “mess” around. But I got it thinking I would use it to create new content and do something great with it.
Well, the reality is that creating “great” content that is interesting, entertaining and engaging takes a lot and I mean a lot of talent and time.
Internet content is no different. In the early days Internet content stayed within the realm of the geek’s. After the invention of the Internet to aide DARPA and scientist in their communication of ideas, the geek’s got a hold of the technology and used it to better communicate technical information for hardware and software development.
And then some really smart people figured out that the Internet could communicate things that “normal” people were interested in, like “did you see this video of that crazy fool ranting about Brittany?” And these people figured that they could make a lot of money off a new advertising model. And some of these people got really rich, really fast.
The funny thing is that the old truism still exist – CONTENT is KING.
We still see good and bad ideas come and go in business and on the Internet. There are a class of bloggers out there who started a communication revolution and they’ve been able to cash in. One such blogger that I like to reference is Robert Scoble. He’s done pretty good for himself in this brave new medium. I also like to reference him because I’ve met him and he is truly nice person and passionate about technology.
But his problem, like many great artist, is that he can’t see past the technology and his passion and find a long term use for technology. More importantly he suffers from the “got to get it on the Internet now, got to be on the edge” with his content. Don’t get me wrong here, I think highly of his passion for technology. And I don’t like being critical.
You see, he made his mark with an interesting, entertaining, engaging blog. He’s good at that medium. However, now he’s out concentrating himself with a lot of sub-par video and audio from a camera phone and hour long interviews with technical people who are not very interesting, engaging nor entertaining.
Not to get too far from my point, I gave his video content a chance a while back and it bored me. The camera phone stuff lacked a sense of professionalism and the better quality video lacked being concise. Every time he posts a video now I ignore it.
And this over the past couple of weeks he’s starting to think less of what made him and gave him his current stature in the technology business – his blog. Maybe technology can’t be polished to maintain an audience like The Office or Thirty Rock. Maybe Robert needs time to find the right formula for video as he did for blogging.
But I can tell you first hand that since I haven’t been able to create something great with my camera that I appreciate good content when I see it and there’s no doubt that GOOD CONTENT RULES and GREAT CONTENT WILL MAKE YOU RICH IN TODAY’S WORLD.
Update, March 27th 2009?
Well, the premise of this post is still very sound — great content rules. As far as Robert’s video’s, well, they’ve gotten more polished, which has made them easier to absorb.