I don’t agree with everything Mark Cuban writes, but I do appreciate his perspective and his experience when it comes to business.
Recently in one of his blog posts he wrote “On the flip side, if you want to start and grow a business that you retain control of, put money in the bank from and can make a long term commitment to, then always remember that sales should be the first thing you focus on when you wake up in the morning. Profitable Sales to happy customers is the best path to making money. If you go to bed at night thinking about how to sell more and how to make your customers happy. You probably are in a good place. If you go to bed and wake up thinking about how to raise money to stay in business, you might as well get the new business cards and think about what your new consulting blog is going to look like.”
I totally agree with this. In one of my past jobs I had a boss who could sell even without having a product. I use to hate when he’d go on the road because he’d come back and have a list of orders and ask “Now we have to figure out how to get this stuff made!”
I hated that. But over the years I’ve realized that he knew a secret – “getting the sale” was eighty percent of the battle.